Welcome to Minnirella!
The Founder
"The very start of my career in fashion began in 2005 at school in England when I decided that I wanted to become a fashion designer, despite the fact that fashion wasn't considered "a serious career" back then. Two years later I moved from England to Bulgaria shortly before my sixteenth birthday and that's when I realised the importance of fashion. I had a lot of free time and found that planning my outfits for the week gave me the structure and routine I needed in my life, which eventually lead on to me becoming my own boss and a full-time entrepreneur aged just 16 and I've never looked back! Six years later, online businesses and social media had become very popular and it seemed as though anybody could start a creative business. So I walked away from the successful business I'd started as a teenager and launched Minnirella, which was named after my little dog, Minnie."
Luisa has worked in the fashion industry for a number of years, as a fashion stylist, editor and now as the designer and CEO of Minnirella.
The Clothing
“Fashion has always been very important to me and I love seeing how people put together daily outfits to create their own unique looks. My goal with Minnirella has always been to inspire others to dress to feel confident and live life to the full!”
THE MINNIRELLA MANIFESTO: “Dressing well in clothes that you love is the new luxury fashion! Fashion is less an exhibit of beauty, but more an expression of who we are, what we believe in, our personal values and how we can influence people!”
The Story
The Muse
Where did the name “Minnirella” come from? Depending on how long you’ve been following Minnirella, which was formally known as “Online Personal Stylist”, you may have noticed a constant presence on our social media channels – Minnie - our founder’s beloved four-legged friend. When we rebranded from “Online Personal Stylist” in 2021, it was important that our new name was meaningful and relevant. As a team who adores animals, little Minnie was the well-deserving inspiration behind the magical Minnirella!
The Magazine
Minnirella also has an ultra chic fashion and lifestyle magazine for the stylish, independent woman, who prefers to digest life in an aesthetically-pleasing way! Our aim is to inspire and educate our readers to do amazing things and to live their best, most positive lives! We're not all about fashion though. We like to cover a diverse range of topics, ranging from global issues, travel, business and beauty.