Welcome to Minnirella!

Minnirella is an independent fashion brand, based in the London, UK and Los Angeles, USA. Minnirella is the brand for girls who do! For girls who lead. Inspiring you to become the icon of your own life! Whilst shopping at www.minnirella.com you might also enjoy leafing through the pages of our magazine where you will find style inspiration, lifestyle editorials, interviews and other aspirational reads.


The Founder


"I've been a business owner all of my working life since the age of 16. I learned early on about the power of dressing well and the confidence good clothing can give to women in the business world.  When I started Minnirella in 2014, I made it my mission to create clothing that would encapsulate style, travel, elegance, quality, as well as serving as a great conversation-starter. From that moment on, I've never looked back!"


Luisa has worked in the fashion industry for a number of years, as a fashion stylist, editor and now as the fashion designer and CEO behind Minnirella.


The Clothing

“Fashion has always been very important to me and I love seeing how people put together daily outfits to create their own unique looks. My goal with Minnirella has always been to curate timeless, luxury pieces that would stand the test of time both in style and quality. We want to make the wearer smile!”


THE MINNIRELLA MANIFESTO: “Dressing well in clothes that you love is the new luxury fashion! Fashion is less an exhibit of beauty,  but more an expression of who we are, what we believe in, our personal values and how we can influence people!”



The Story

"Fashion and style have always played a huge role in my life. As well as having worked in many areas of the industry, from localisation to styling, editorial and design, I've been lucky enough to experience how different countries embrace traditional processes to preserve skills and create high quality garments that can be enjoyed for years to come." - Luisa Marie Kearney
Our mission is to inspire women to go out into the world and live their best lives through our quality-made clothing and elevated accessories. Minnirella style is more than just clothes. We're creating a community and our style staples are conversation-starters, enabling you to feel confident, empowered, successful and happy. This is more than just fashion - this is a lifestyle!



The Muse

Where did the name “Minnirella” come from? Depending on how long you’ve been following Minnirella, which was formally known as “Online Personal Stylist”, you may have noticed a constant presence on our social media channels – Minnie - our founder’s beloved four-legged friend. When we rebranded from “Online Personal Stylist” in 2021, it was important that our new name was meaningful and relevant. As a team who adores animals, little Minnie was the well-deserving inspiration behind the magical Minnirella! 




The Magazine

Minnirella also has an ultra chic fashion and lifestyle magazine for the stylish, independent woman, who prefers to digest life in an aesthetically-pleasing way! Our aim is to inspire and educate our readers to do amazing things and to live their best, most positive lives! We're not all about fashion though. We like to cover a diverse range of topics, ranging from global issues, travel, business and beauty. 

Minnirella magazine