"I've been a business owner all of my working life since the age of 16. I learned early on about the power of dressing well and the confidence good clothing can give to women in the business world. When I started Minnirella in 2014, I made it my mission to create clothing that would encapsulate style, travel, elegance, quality, as well as serving as a great conversation-starter. From that moment on, I've never looked back!"
Luisa has worked in the fashion industry for a number of years, as a fashion stylist, editor and now as the fashion designer and CEO behind Minnirella.
“Fashion has always been very important to me and I love seeing how people put together daily outfits to create their own unique looks. My goal with Minnirella has always been to curate timeless, luxury pieces that would stand the test of time both in style and quality. We want to make the wearer smile!”
THE MINNIRELLA MANIFESTO: “Dressing well in clothes that you love is the new luxury fashion! Fashion is less an exhibit of beauty, but more an expression of who we are, what we believe in, our personal values and how we can influence people!”
Where did the name “Minnirella” come from? Depending on how long you’ve been following Minnirella, which was formally known as “Online Personal Stylist”, you may have noticed a constant presence on our social media channels – Minnie - our founder’s beloved four-legged friend. When we rebranded from “Online Personal Stylist” in 2021, it was important that our new name was meaningful and relevant. As a team who adores animals, little Minnie was the well-deserving inspiration behind the magical Minnirella!
Minnirella also has an ultra chic fashion and lifestyle magazine for the stylish, independent woman, who prefers to digest life in an aesthetically-pleasing way! Our aim is to inspire and educate our readers to do amazing things and to live their best, most positive lives! We're not all about fashion though. We like to cover a diverse range of topics, ranging from global issues, travel, business and beauty.