Welcome to Minnirella!

Minnirella is an independent fashion brand, based in the London, UK and Los Angeles, USA. Minnirella embodies quality craftsmanship, style, ethics and affordability.  Whilst shopping at www.minnirella.com you might also enjoy leafing through the pages of our magazine where you will find style inspiration, lifestyle editorials, interviews and other aspirational reads.  


The Founder


"In 2014 I walked away from a highly successful business that I'd set up several years earlier to start a fashion brand that would encapsulate style, travel, elegance, quality, as well as serving as a great conversation-starter. From that moment on, I've never looked back!"


Luisa has worked in the fashion industry for a number of years, as a fashion stylist, editor and now as the fashion designer and CEO behind Minnirella.


The Clothing

“Fashion has always been very important to me and I love seeing how people put together daily outfits to create their own unique looks. My goal with Minnirella has always been to curate timeless, luxury pieces that would stand the test of time both in style and quality. We want to make the wearer smile!”


THE MINNIRELLA MANIFESTO: “Dressing well in clothes that you love is the new luxury fashion! Fashion is less an exhibit of beauty,  but more an expression of who we are, what we believe in, our personal values and how we can influence people!”



The Story

"Fashion and style have always played a huge role in my life. As well as having worked in many areas of the industry, from localisation to styling, editorial and design, I've been lucky enough to experience how different countries embrace traditional processes to preserve skills and create high quality garments that can be enjoyed for years to come."

Our brand is passionate about reducing textile waste and being positive role models in the fashion industry. No matter whether we’re sourcing quality made fabrics from our Italian suppliers or creating gorgeous garments and accessories from upcycled materials, we do not waste a single scrap of fabric! We currently manufacture in the UK, mainland Europe, USA and Asia, where all of our employees enjoy fair pay and a happy working environment. In addition to ethical working practices, we at Minnirella strive to do our best when it comes to sustainability too. At Minnirella, we work on a made-to-order basis, which means that we only manufacture our fashion items once they have been purchased. All of our products are responsibly made and our packaging is fully recyclable too!



The Muse

Where did the name “Minnirella” come from? Depending on how long you’ve been following Minnirella, which was formally known as “Online Personal Stylist”, you may have noticed a constant presence on our social media channels – Minnie - our founder’s beloved four-legged friend. When we rebranded from “Online Personal Stylist” in 2021, it was important that our new name was meaningful and relevant. As a team who adores animals, little Minnie was the well-deserving inspiration behind the magical Minnirella! 




The Magazine

Minnirella also has an ultra chic fashion and lifestyle magazine for the stylish, independent woman, who prefers to digest life in an aesthetically-pleasing way! Our aim is to inspire and educate our readers to do amazing things and to live their best, most positive lives! We're not all about fashion though. We like to cover a diverse range of topics, ranging from global issues, travel, business and beauty. 

Minnirella magazine