Welcome to Minnirella

Minnirella is a luxury beauty brand, started by our founder in 2014. Read on to find out more about our brand, products, mission and founder's story here.




“Life is the luxury. We are the icons. And Minnirella is the tool that links the two. ”


Having worked in many areas of the fashion industry from translation and localisation to editorial, design and styling, Luisa started Minnirella in late 2014, when she decided to leave behind her former business localising and marketing international fashion and lifestyle brands in favor of a more creative role. Her passion for travel, culture, art and languages inspired her to create a world that embodied life’s luxuries that could be enjoyed by all on an everyday basis. Since the start of Minnirella, Luisa has gone on to launch several fashion and accessory lines, lifestyle products, our bestselling beauty collection and our very popular magazine.




At Minnirella, we are driven by a passion for luxury, sustainability, and sophistication. Our story began with a vision to redefine beauty and lifestyle products, offering multifunctional solutions that elevate your everyday routines.



“Dressing well in clothes and makeup that you love is the new luxury fashion!
Fashion is less an exhibit of beauty, but more an expression of who we are, what we believe in, our personal values and how we can use that to be the best versions of ourselves!”
- Luisa 





Our brand philosophy revolves around sustainability at its core. We are dedicated to crafting products that not only enhance your life but also contribute to a more sustainable future. Each Minnirella item is meticulously designed to seamlessly blend functionality with elegance, ensuring a luxurious experience.





Luxury meets functionality with Minnirella's exquisite product line. Discover the essence of sophistication and practicality in every item in our online store.


Sleek Solutions: Revel in the beauty of Minnirella's multifunctional products, designed to encourage mindful, stylish living and that can accompany you wherever you go. 


Eco-Friendly Design: Experience opulence guilt-free as we proudly showcase our commitment to sustainability through the use of recycled materials and fully recyclable products.


Stylish & Practical: Delight yourself in a harmonious blend of style and functionality with Minnirella's products that seamlessly integrate into your daily routine, closet and home decor, exuding charm and elegance.





Luxury meets lifestyle at Minnirella's exclusive Editorial. Dive into a world of sophistication and elegance where beauty, fashion, and home décor seamlessly intertwine to elevate your everyday experiences.


Beauty & Beyond: Indulge yourself in the secrets of timeless beauty with our expert tips on skincare routines, makeup trends, and holistic beauty practices. Let Minnirella be your guide to a radiant glow that reflects inner confidence and luxury.


Fashion & Home Decor Ideas: Level up your style game with Minnirella's curated fashion and home décor inspirations. Discover how to effortlessly blend chic attire with home aesthetics, creating a harmonious space that embodies luxury and sophistication.


Self-Care Tips: Prioritize self-care and mindfulness with Minnirella's exclusive tips and practices. Unwind, relax, and rejuvenate with our expert advice on mental well-being, stress relief, and personal growth. Embrace a lifestyle of luxury that nurtures your mind, body, and soul.




Luxuriate in our exclusive promotions and stay updated on the latest releases by signing up for Minnirella's ICONIC CLUB.