Welcome to Minnirella

The Brand

Minnirella is a luxury, timeless makeup and skincare brand. We offer quality-made sustainable makeup and skincare for women who are going places and doing exciting things with their lives. 

 

About Minnirella

Founded in 2014 by Luisa, our brand empowers women to unlock their full potential through timeless, sustainable beauty and luxurious self-care rituals.

Inspired by Luisa's own journey of personal and professional growth, we've curated a collection of exquisite pieces designed to elevate your everyday. From effortless everyday skincare essentials to statement-making makeup, our focus is on creating cosmetics that seamlessly integrate into your busy life, allowing you to confidently embrace every moment.

But Minnirella is more than just makeup. It's a philosophy. We believe in the power of mindfulness, gratitude, and positive affirmations to cultivate inner peace and unlock your true potential. This belief is woven into every aspect of our brand, from the ethical sourcing of our materials to the creation of our luxurious Minnirella makeup and skincare line.

The Founder

"Back in 2014 I made the decision to leave behind a successful business in the corporate world to launch my own beauty brand. While running my first business that I'd started at the age of 18, I became obsessed with helping other women identify their own personal style and to dress for success in all areas of their lives. I noticed a gap in the market for chic, timeless makeup, skincare and haircare items that were also sustainably made and cruelty-free. More than ten years on, it's safe to say that I've never looked back."