Competition is fierce across every aspect of our lives and quite often it can feel almost impossible to get noticed or respected in our own right. Rather than trying to imitate the crowds or even the most unique and popular of people, it is best to work on building your own personal style brand and developing your very own unique style. There is more to style than just the clothes you wear and you don’t need a business to master a great personal brand – you are already everything you will ever need!
The outfits featured in this post are from Femme Luxe. Femme Luxe offers a fantastic range of women's loungewear sets, ripped jeans for women, as well as the perfect little black dress or white midi dress for every age, shape and style! Interesting in learning how to create your own capsule wardrobe using these items? Find out how to build your own capsule wardrobe here.
What is a Style Brand?
A style brand is similar to personal branding but more suited to the individual rather than to business owners. Unlike a personal brand, which is an ongoing process of curating an image or reputation in order to leave an impression on others, a style brand is focused entirely around you.
One of the best and simplest ways to succeed at whatever you are trying to accomplish is to show you have the power and ability to present yourself well while still retaining your own individual personality and style.
As women we tend to bear a number of roles and so it is only natural that we become unsure of who we are, how we should dress and where we fit in. So how do you manage to juggle so many roles and have a suitable wardrobe to match every situation and position? The answer is to establish your own unique high quality style and personal image, proving that all you need is one unique style that suits you.
How Was “The Style Brand” Concept Created?
According to Wikipedia, the definition of a brand is: "(Noun) A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." All good businesses have their own 'brand guidelines', which tells them which colours, styles and visual content best resonates with their branding. If you have no idea where to start with choosing clothing or accessories for yourself then start treating your personal style like a brand!
If your name had a definition that stated how you honestly felt about yourself right now, what would it say? Would you be happy with your name’s definition? If not then it is time for a change. Your own personal style is tailor made to suit you and your daily roles in life. It serves as the foundation of your style and is therefore like a brand. A brand does not adapt itself to suit a style, it decides if the style or trend is right for it. The reason why people hire personal stylists or seek the help of a tailor or subscription box service is because they want to find out more about styles, colours and clothing that suits them. While there are many people out there who look fabulous in just about everything they wear, not all looks and trends suit everyone. That's why it is important to get to grips with colours, tones, textures, styles, lengths and fits that suit you personally. Consider fashion trends and clothing styles you like and enjoy wearing. What makes you feel like you - in the best way possible? What do you dislike wearing? These are all important questions to ask yourself when exploring your personal style brand. Gaining a better understanding of your personal style principles will not only make you look and feel amazing, it will also make you a more successful shopper, which in turn could also save you money and prevent you from buying items you will never wear.
How Can You Apply Style Branding Concepts to Your Everyday Life and Style?
So many people let external factors alter their personalities and attitudes by allowing things such as designer labels, environments, people and trends to dictate how they should behave. Mastering your own style brand enables you to build your own brand (not for your business but for you personally) and get to grips with the person you really are. You will learn to identify and accept your strengths, weaknesses, likes, dislikes and true personality both mentally and in your physical appearance, which will help you to feel more confident and present well yourself in any situation.
AD – this post is part of a paid partnership with Femme Luxe but all opinions are our own.
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