8 Cult Beauty Brands You Didn’t Know Were Vegan


8 Cult Beauty Brands You Didn’t Know Were Vegan


8 Cult Beauty Brands You Didn’t Know Were Vegan


We are currently obsessed with cult beauty brands and trends, but how many of them are vegan or cruelty-free? I've been doing some research and discovered these amazing 8 cult beauty brands you didn’t know were vegan. 

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Cult Beauty Brands You Didn’t Know Were Vegan

8 Cult Beauty Brands You Didn’t Know Were Vegan

I find it interesting that the terms: "cult beauty" and "vegan" are used in the same sentence together. Although many beauty brands are not cruelty-free or vegan, I feel that vegan beauty is a cult makeup trend in itself. I recently worked with Lime Crime, the creator of The Unicorn Trend. Again, Lime Crime is a successful cult beauty brand that also happens to be vegan. This week I discovered these 8 cult beauty brands you probably didn't know were vegan. 

Unicorn cosmetics

Unicorn Cosmetics is the brainchild of Mel Blue, a self-confessed 'Blue Haired Unicorn' who struggled to find lashes that met her quality expectations with enough drama. Mel launched Unicorn Lashes with her high impact false lashes, designed to allow everyone to 'be a lash goddess.' These unrivalled eye enhancers are now joined by magical, unicorn inspired makeup brushes - 100% sass, these Instagram worthy tools will make your makeup routine dreamlike.


Founded in 1962, the now legendary RCMA foundation was introduced for makeup artists working in film, television and stage. Setting it a step ahead of the rest is its manufacturing - hand-poured in small batch conditions to ensure consistency and colour standards are matched exactly, it instantly gives a flawlessly even skin tone and texture. RCMA's No-Colour powder is one of the brand's top products, earning its status as the ultimate way to set your makeup thanks to its invisible, complexion perfecting finish.


Ofra cosmetics have made their mark on the international beauty scene in a big way; these Stateside innovators create all-natural, high-performance cosmetics that are completely vegan and won't irritate even the most sensitive skin. A celebrity favourite, you'll be wowed by the brands intensely pigmented, zero fall out shadows and super long-lasting liquid lipsticks that don't dry out the lips - they're firm favourites in the makeup bags at Beauty Bay.

Mario Badescu

For over 40 years, Mario Badescu skincare has been providing advanced formulas containing the highest quality ingredients and botanicals, specifically tailored to a range of skin care concerns. A celebrity favourite, Mario Badescu offers a complete range of skin solutions to enhance your skincare routine with every product necessary for a flawless complexion.

Lilly Lashes

Lilly Lashes by Lilly Ghalichi is the brand behind the most luxurious, glamorous and eye enhancing false lashes. Loved by Kylie Jenner, Khloe Kardashian and more, these are the ultimate eye enhancers; meticulously crafted and reusable, you will fall in love as soon as you put them on. These luxury mink lashes are whimsical and wispy with a heavy dose of glamour.


Skindinavia is the brand behind the original, pioneering sprays that will set, hydrate and replenish your skin. With innovative, breathable formulas designed to secure makeup for up to 16 hours,these are the professional performance products you need to guarantee the just-applied look even at the end of your night! Whether you want to prep, set or recover your complexion, Skindinavia has the perfect spray for you.

Jeffrey Star Cosmetics

A colour champion, Jeffree Star is a YouTuber and MUA who created his own cosmetic line for his loyal followers of fearless experimenters. Passionate about makeup since the age of 13, Jeffree Star’s focus was to make products that are bold, creative, full of personality and most importantly…made to last! We’ll have them all!

Cover FX

Catering to the discerning tastes and demanding needs of today's consumer, COVER FX is a brand built around innovation and customisation with carefully selected ingredients that are suitable for even the most sensitive skin types. Committed to creating a thoughtful and highly differentiated line, their cosmetics and skincare will give you control and confidence with your complexion, encompassing a true global palette of over 40 shades based on undertone to deliver a perfect match every time.