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BREAKFAST AT TIFFANY'S EDIT

ICONS

the closet

BESTSELLING

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the illustrated collection

iconic prints

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YOUR MINNIRELLA MOMENTS

REVIEWS

“The Breakfast at Tiffany's lipstick is gorgeous! Will definitely buy again!”

ELIZA

“Excellent quality, beautiful products and superb customer service. Highly recommended!”

RACHEL YOUNG

“The best, softest, most beautiful sweaters ever.”

AMI

  • LUXURIOUS

    Made from high quality, luxury materials.

  • iconic

    Creating and empowering everyday icons.

  • cruelty-free

    Always cruelty-free, fully recyclable and zero-waste.

  • chic

    Functional, elegant, versatile and practical products.

THE HOUSE OF MINNIRELLA

OUR STORY

  • 2009

    Founder, Luisa Kearney, always knew she wanted to be a fashion designer. After leaving school & going travelling, she launched her first fashion & beauty blog in October 2009 - at a time when blogging was very new & exciting.

  • 2014

    Minnirella started out as an idea back in 2014 & officially launched a few months later. The name of the brand was inspired by our founder's dog, Minnie.

  • 2020

    In 2020 we launched Minnirella Magazine, a monthly print and digital publication. Now available under the Editorial of our website and app.

  • 2023

    In addition to our bestselling clothing and fashion accessories, we launched our first full collection of makeup and skincare in 2023.

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THE ICONIC CLUB