Use an Editorial Calendar
The beauty of blogs is that they are often very personal and created by an individual, rather than an entire editorial team. So if it’s just you working alone on your blog, you’re probably thinking that using an editorial calendar sounds very serious considering that it’s just “little old me!” However, if you plan on growing your blog or turning your blog into a business, an editorial calendar is an essential! I’ve been using an editorial calendar for about 5 years now and I couldn’t live without it now.
So what is an editorial calendar? An editorial calendar, or an editorial planner, allows you to plan out content ideas, schedule blog posts and incorporate image ideas and call-to-actions for each post you publish. I have my own 1-year editorial planner that you can download here, which teaches you how to plan content for the year ahead, as well as brand collaborations. If you have a schedule to stick to or at least topic ideas to write about, you will never run out of ideas. Knowing what to write about is half the battle and in my experience, an editorial planner is the best way to stay organised.
Have a Clear CTA in Mind
What do you want to achieve from this blog post? What is your call-to-action? Generally, it is best to stick to just one CTA per blog post. Typical CTAs might include: getting people to sign up to your newsletter, promoting a product for readers to buy, or encouraging your audience to follow you on social media.
You can always add in affiliate links as well but do me mindful of the type of language you use to promote your CTA. Commands such as: “Follow me” or “Buy here” should only be used for your main call-to-action. If you include additional links, resources or affiliate links, add them subtly so that they’re present but will not confuse the reader as to what you want them to do after reading your post. If affiliate marketing is your main actionable step in your post then you would of course promote them as such.
Do Your Research
No matter whether you’re writing a product review on a hair curler or reporting on climate change, sufficient research is a must! You don’t want to start quoting incorrect information because your readers will quickly lose trust in you. It’s easy to spend a long time researching a topic. Whenever you state facts and figures in your writing, you should always make sure that they’re correct. You should also reference the original source when quoting facts and figures too. Although adequate research is important, it’s easy to spend too much time on this step. Have a set list of questions in mind, find out what you want to know and then gather and analyse your collected data.
Set Yourself a Time Frame
Now it’s time to write your blog post. When learning how to write a blog post fast, one of the best pieces of advice I was given was to set myself a time frame. You’d be amazed just how quickly you can write a full blog post when you tell yourself that you only have a set amount of time to complete the task. If I sit down and tell myself that I have 30 minutes to write the post, I will get it done within 30 minutes! If I allow myself a whole week to write the post, a single blog post can literally take me an entire week to write. Especially when you’re running a blog as a business, you need to use your time wisely and set boundaries. While a hobby blogger can take 6 months to write a blog post if they choose, a full-time professional blogger might have multiple blogs to write in one day and therefore they need to fiercely protect their writing time.
Allow Up to One Hour for Photos and Editing
The amount of time you spend taking photos and editing them will depend largely on the topic and style of your blog. Some blogs, such as beauty, travel and review blogs will spend longer on styling, taking and editing photos than other niches. Images are important but if your aim is to publish a new blog post fast then don’t spend too long worrying about your visual content. That said, if you allow yourself up to an hour to take photos and edit them, this will give you plenty enough time to achieve high quality images that can be used in your post.
Again, this is something you don’t want to procrastinate over. Set yourself a set time and get it done! While most blogging experts recommend that you add in an image between every paragraph to make it easily readable, it is not obligatory. Try to ensure that your blog post has at least one clear, high quality image that represents what your blog post is about.
I hope you found that useful. Don’t forget to follow @Minnirella on Instagram for daily updates and behind the scenes insights.